Business Spotlight - Jo Rose at Victoria Rose Cakes

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Tell us about your business:

What do you sell/provide? Birthday/celebration cakes, cakesicles, geo hearts, cupcakes, treat boxes and two new exciting products coming in 2021.

When was it established? Feb 2020.

Where are you located? I work from home in Ossett.

What is the businesses greatest achievement so far? My greatest achievement so far is having the courage to leave my full-time job and being asked to be an Ambassador for The Shire Bakery.

Tell us about yourself:

Where are you from and how long have you had the business? I’m originally from Scarborough, moved to Ossett in 2015 for work and fell in love with the town. I have been baking for friends and family for the last 8 years but decided to start selling my products at the start of this year.

How did you get into the business? I made my sister a birthday cake 8 years ago and just absolutely loved it. Since then, I have grown my portfolio immensely and spent a lot of time learning and practicing new techniques for all my cakes/treats. I’m completely self-taught and proud of how far I have come.

What do you enjoy most about your business? I love how you start with basic ingredients and end with a masterpiece. I literally get to see all my ideas come to life and I just love it even if it does mean working till 2-3 in the morning some nights - it’s all completely worth it.

If you had one piece of advice for someone just starting out in business? Be prepared to give it everything you have got and more. Attention to detail is king. I have made friends with other online cake creators all over the world and it’s so good to talk with them and bounce ideas around - this really helps.

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